Digital America: A tale of the haves and have-mores
The United States is digitising so rapidly that most users are scrambling to adapt. The race to keep up with technology and put it to the most effective business use is producing digital “haves” and “have-mores”—and the large, persistent gap between them is becoming a decisive factor in competition across the economy.
- Digitisation is happening unevenly, and users with advanced digital capabilities are capturing disproportionate benefits. The companies leading the charge are winning the battle for market share and profit growth; some are reshaping entire industries to their own advantage.
- Digitisation is not just about buying IT equipment and systems. The most explosive growth is now in usage as companies continue to integrate digital tools into an ever-widening variety of business processes. Most sectors across the economy are less than 15 percent as digitized as the leading sectors.
- Digitisation is changing the dynamics in many industries. New markets are proliferating, value chains are breaking up, and profit pools are shifting. For companies, this is a wake-up call—and an opportunity to reinvent every process with a fresh focus on the customer.
